Google Ads is a powerful tool for businesses to reach their target audience and increase conversions. Conversion tracking is an essential component of Google Ads, as it allows businesses to track the effectiveness of their advertising campaigns and make data-driven decisions. In this blog post, we’ll provide a guide to calculating Google Ads conversion tracking.

Step 1: Set up Conversion Tracking

Before you can begin calculating Google Ads conversion tracking, you need to set up conversion tracking on your website. To do this, follow these steps:

1. Sign in to your Google Ads account
2. Click on the “Tools and Settings” menu in the top right corner of the page
3. Click on “Conversions” under the “Measurement” section
4. Click on the blue “+” button to create a new conversion
5. Choose the type of conversion you want to track (e.g., website, phone calls, app downloads, etc.)
6. Follow the prompts to set up the conversion tracking code on your website

Step 2: Identify Conversion Actions

Once you have set up conversion tracking, you need to identify the conversion actions you want to track. This will depend on your business goals and the specific actions you want your customers to take on your website. Examples of conversion actions include:

1. Purchases
2. Sign-ups
3. Contact form submissions
4. Phone calls
5. App downloads

Step 3: Set Conversion Values

Next, you need to set conversion values for each of the conversion actions you want to track. Conversion values represent the revenue generated by each conversion action. To set conversion values, follow these steps:

1. Sign in to your Google Ads account
2. Click on the “Tools and Settings” menu in the top right corner of the page
3. Click on “Conversions” under the “Measurement” section
4. Click on the conversion action you want to set a value for
5. Enter the value of the conversion action
6. Click “Save”

Step 4: Track Conversions

Once you have set up conversion tracking and identified conversion actions and values, you can begin tracking conversions in your Google Ads account. To do this, follow these steps:

1. Sign in to your Google Ads account
2. Click on the “Campaigns” tab
3. Click on the “Columns” drop-down menu
4. Select “Customize Columns”
5. Click on “Conversions” under “Select Metrics”
6. Select the conversion actions you want to track
7. Click “Apply”

Step 5: Calculate Conversion Metrics

Once you have tracked conversions in your Google Ads account, you can begin calculating conversion metrics to measure the effectiveness of your advertising campaigns. Some of the key conversion metrics to calculate include:

1. Conversion Rate: The percentage of clicks that result in a conversion
2. Cost per Conversion: The average cost per conversion
3. Conversion Value: The total value of all conversions
4. Return on Ad Spend (ROAS): The revenue generated by each dollar spent on advertising

To calculate these metrics, you can use the conversion tracking data provided in your Google Ads account. Simply divide the number of conversions by the number of clicks to calculate conversion rate, divide the total cost of advertising by the number of conversions to calculate cost per conversion, and divide the total conversion value by the total cost of advertising to calculate ROAS.

Conclusion

Calculating Google Ads conversion tracking is an essential component of any successful advertising campaign. By setting up conversion tracking, identifying conversion actions and values, tracking conversions, and calculating conversion metrics, businesses can gain valuable insights into the effectiveness of their advertising campaigns and make data-driven decisions to improve their ROI.